Journals Journal of Cultural Marketing Strategy
Name
Journal of Cultural Marketing Strategy
Subjects
Brand strategy and management
Sales and marketing
PR and corporate communications
Digital marketing, online marketing and social media
Product development and management
Research and advertising
Creative services
Sponsorship
Business development
Marketing and brand consulting
Sales and marketing
PR and corporate communications
Digital marketing, online marketing and social media
Product development and management
Research and advertising
Creative services
Sponsorship
Business development
Marketing and brand consulting
ISSN
2056-8010
Description
Journal of Cultural Marketing Strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of cultural marketing. It is designed to bridge the gap between theory and practice and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field. It does not publish advertising.
Publisher
Ingenta
Journal Webpage
Journal type
Hybrid Journal