Issue Date Title Author(s) 1 Jun-2024 Chatbots and purchase intention: The power of emojis and brand coolness Voutsa, Maria C. ; Mouratidis, Angelos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Panopoulos, Anastasios
2 14-Jul-2023 LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters Leonidou, Sophia ; Voutsa, Maria C.
3 2022 Face reading the emotions of gelotophobes toward disparaging humorous advertising Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
4 Aug-2021 A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos
5 Jun-2021 Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
6 2021 Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
7 2021 Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
8 30-Jan-2020 Service quality, visitor satisfaction and future behavior in the museum sector Daskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
9 Sep-2019 Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
10 Jul-2019 Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
11 Jun-2019 Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
12 2019 Visual metaphors in food advertising: A cross-cultural study Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos
13 Jun-2018 Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
14 Jun-2018 Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
15 Jun-2018 Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
16 2018 Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
17 Jul-2017 Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
18 2017 Corporate facebook posts in the UK & Greece: A content analysis Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
19 2017 Editorial Boutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki
20 1-Oct-2016 The role of economic conditions on humor generation and attitude towards humorous TV commercials Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos