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| | Issue Date | Title | Author(s) |
| 1 | 14-Jul-2023 | LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters | Leonidou, Sophia ; Voutsa, Maria C. |
| 2 | Jun-2021 | Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| 3 | Sep-2019 | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 4 | Jul-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 5 | Jun-2019 | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| 6 | Jun-2018 | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 7 | Jun-2018 | Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach | Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 8 | Jun-2018 | Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki | Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 9 | Jul-2017 | Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 10 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 11 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 12 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 13 | 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 14 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
