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| | Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 1 | Ιου-2024 | Chatbots and purchase intention: The power of emojis and brand coolness | Voutsa, Maria C. ; Mouratidis, Angelos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Panopoulos, Anastasios |
| 2 | 2022 | Face reading the emotions of gelotophobes toward disparaging humorous advertising | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| 3 | Αυγ-2021 | A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos |
| 4 | Ιου-2021 | Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| 5 | 2021 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 6 | 2021 | Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| 7 | 2021 | Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 8 | 2021 | Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals | Voutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula |
| 9 | 30-Ιαν-2020 | Service quality, visitor satisfaction and future behavior in the museum sector | Daskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 10 | Σεπ-2019 | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 11 | Ιου-2019 | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda | Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. |
| 12 | Ιου-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 13 | Ιου-2019 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 14 | Ιου-2019 | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| 15 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos |
| 16 | Ιου-2018 | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 17 | Ιου-2018 | Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach | Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 18 | Ιου-2018 | Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki | Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 19 | 2018 | Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 20 | Ιου-2017 | Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
