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| | Issue Date | Title | Author(s) |
| 21 | 1-Jan-2021 | Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis | Kriemadis, Thanos ; Kariofyllas, Charalampos ; Melanthiou, Yioula ; Kartakoullis, Nikos ; Sakas, Damianos P. |
| 22 | 1-Jan-2021 | The influence of online and offline brand trust on consumer buying intention | Nosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo |
| 23 | 14-Oct-2020 | Communication and social media management: theory, research and practice | Dennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna |
| 24 | 1-Oct-2020 | Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France | Chebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula |
| 25 | 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
| 26 | 6-Jan-2020 | The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population | Teerakapibal, Surat ; Melanthiou, Yioula |
| 27 | 1-Jan-2020 | Managing founder-based brand identity during succession | Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo |
| 28 | 1-Jan-2020 | The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects | Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos |
| 29 | Sep-2019 | Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies | Petrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi |
| 30 | 15-Feb-2019 | The celebrity chef phenomenon: a (reflective) commentary | Zopiatis, Anastasios ; Melanthiou, Yioula |
| 31 | 1-Jan-2019 | The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty | Christoforou, Tandy ; Melanthiou, Yioula |
| 32 | 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula |
| 33 | 1-Jan-2017 | Editorial | Melanthiou, Yioula |
| 34 | 1-Jan-2017 | A value-based transcription of student choices into higher education branding practices | Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris |
| 35 | 1-Nov-2016 | Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape | Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula |
| 36 | 2-Apr-2016 | Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products | Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula |
| 37 | 3-Mar-2016 | Messages Not Getting Through: Societal Marketing to the Rescue | Melanthiou, Yioula |
| 38 | 2-Jan-2015 | The Use of Social Network Sites as an E-Recruitment Tool | Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni |
| 39 | 1-Jan-2015 | Social media uptake in Cyprus - Or is it just a new fad? | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos |
| 40 | 1-Jan-2014 | Success Through Innovation, Reputation, and Location | Melanthiou, Yioula |
