Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26916
Title: Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France
Authors: Chebbi, Hela 
Yahiaoui, Dorra 
Sellami, Mohamed 
Papasolomou-Doukakis, Ioanna 
Melanthiou, Yioula 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Internal marketing;France;Corporate entrepreneurship;Change process;Innovation;Internal stakeholders
Issue Date: 1-Oct-2020
Source: Journal of Business Research, vol. 119, 2020
Volume: 119
Start page: 209
End page: 217
Journal: Journal of Business Research 
Abstract: Although previous studies have highlighted the importance of implementing corporate entrepreneurship to foster innovation within organizations, little emphasis has been placed on examining the concept from a change management perspective. In an attempt to bridge this gap, the current study aims at understanding the mechanisms and tools that top managers can use in order to involve internal stakeholders in driving a change process to adopt a corporate entrepreneurship strategy. The paper discusses the findings that emerged from an exploratory study carried out within “Poult”, a French biscuit manufacturer, which has embarked on an organization-wide effort to instil a culture of corporate entrepreneurship. The findings are examined in the context of stakeholder theory and Kotter's (1996) change model with a focus on the importance of internal marketing strategy during the change process. The contribution of managerial and organizational mechanisms towards fostering corporate entrepreneurship are highlighted.
URI: https://hdl.handle.net/20.500.14279/26916
ISSN: 01482963
DOI: 10.1016/j.jbusres.2019.06.003
Rights: © Elsevier
Type: Article
Affiliation : Paris Business School 
Kedge Business School 
ESG-UQAM University 
University of Nicosia 
Appears in Collections:Άρθρα/Articles

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