Melanthiou, Yioula (rp21514)

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Publications

All [47]

Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

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		Issue Date	Title	Author(s)	Journal
	21	2-Apr-2016	Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products	Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula	Journal of Transnational Management
	22	3-Mar-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula	Journal of Promotion Management
	23	2-Jan-2015	The Use of Social Network Sites as an E-Recruitment Tool	Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni	Journal of Transnational Management
	24	1-Jan-2015	Social media uptake in Cyprus - Or is it just a new fad?	Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos	International Journal of Technology Marketing
	25	1-Jan-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula	Journal of Promotion Management
	26	1-Jan-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula	Journal of Promotion Management
	27	1-Jan-2013	Airline industry consolidation and its effect on shareholder value	Evripidou, Loukia ; Melanthiou, Yioula	Journal for Global Business Advancement
	28	1-Jul-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula	Journal of Promotion Management
	29	1-Jul-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula	Journal of Promotion Management
	30	1-Jan-2010	Using social networks as a promotional tool for higher education institutions	Melanthiou, Yioula ; Fantis, Sophia	International Journal of Technology Marketing
	31	1-Dec-2007	Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus	Vrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula	Journal of Website Promotion
	32	1-Sep-2007	A contemporary higher education student-choice model for developed countries	Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula	Journal of Business Research

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