1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

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Date Issued:  [2020 TO 2021]

Results 1-13 of 13 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
126-Oct-2021Is tourism and hospitality education supporting sustainability?Berjozkina, Galina ; Melanthiou, Yioula 
24-Oct-2021Giving power to those having less power: NGOs, YouTube and viralityAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
3Sep-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
427-Apr-2021Sustainable development as a business advantage in real estateGklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula 
5Apr-2021The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping ExperienceChristoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna 
61-Jan-2021Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic CrisisKriemadis, Thanos ; Kariofyllas, Charalampos ; Melanthiou, Yioula ; Kartakoullis, Nikos ; Sakas, Damianos P. 
71-Jan-2021The influence of online and offline brand trust on consumer buying intentionNosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo 
814-Oct-2020Communication and social media management: theory, research and practiceDennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna 
91-Oct-2020Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from FranceChebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula 
1020-Mar-2020Hello Brand, let’s take a selfieUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna 
116-Jan-2020The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey populationTeerakapibal, Surat ; Melanthiou, Yioula 
121-Jan-2020Managing founder-based brand identity during successionCasprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo 
131-Jan-2020The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspectsMelanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos