Voutsa, Maria C. (rp18363)

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Publications

All [23]

Selected Publications [3]

Articles [1]

Conference Papers [16]

Books & Book Chapters [3]

Type

5 Conference Papers

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Date Issued: [2010 TO 2019]

Date Issued: 2019

Results 1-5 of 5 (Search time: 0.002 seconds).

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		Issue Date	Title	Author(s)
	1	Sep-2019	Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	2	Jul-2019	Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda	Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C.
	3	Jul-2019	Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	4	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	5	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.