Zarkada, Anna K. (rp18008)

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Publications

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Articles [24]

Conference Papers [63]

Books & Book Chapters [11]

Others [3]

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13 With Fulltext

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		Issue Date	Title	Author(s)
	21	1-Jan-2017	Hosting a successful metamodern party: Mixed methods management research on the web 2.0+	Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia
	22	2017	Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”	Ζαρκάδα, Άννα ; Νάκας, Αριστείδης
	23	2017	Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings	Zarkada, Anna K. ; Tzoumaka, Eugenia
	24	2017	Customer aggression and organizational turnover among service employees: The moderating role of distributive justice and organizational pride	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
	25	2017	The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
	26	2016	Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions	Zarkada, Anna K. ; Kapareliotis, Ilias
	27	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	28	2016	An evidence based analysis of branding UK Universities	Zarkada, Anna K. ; Kapareliotis, Ilias
	29	2015	Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσεις	Ζαρκάδα, Άννα ; Nakas, Aristides
	30	2015	The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of Preference	Zarkada, Anna K. ; Georgoudi, F
	31	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
	32	2015	Value co-destruction between customers and frontline employees: A social system perspective	Kashif, Muhammad ; Zarkada, Anna K.
	33	26-Aug-2014	You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on Facebook	Zarkada, Anna K. ; Polydorou, Christina
	34	2014	Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	35	2014	The Future of Customer Service in a changing environment	Zarkada, Anna K. ; Panigyrakis, George G.
	36	2014	Crafting the Craft's Reputation	Zarkada, Anna K.
	37	2014	“Liking” those Who Rule the World: Politicians' Branding on Social Media	Zarkada, Anna K. ; Sotiropoulou, E
	38	2014	Is Personal Branding pushing the epistemological boundaries of marketing?	Zarkada, Anna K.
	39	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.
	40	2014	A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation	Panigyrakis, George G. ; Zarkada, Anna K.

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