1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

Results 41-60 of 101 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
412013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
422013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
432013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
4430-Jan-2012Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case StudyKapareliotis, Ilias ; Zarkada, Anna K. 
4530-Jan-2012The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based ApproachZarkada, Anna K. ; Kapareliotis, Ilias 
4630-Jan-2012Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School SnacksPapakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias 
4730-Jan-2012Concepts and Constructs for Personal Branding: An Exploratory Literature Review ApproachZarkada, Anna K. 
482012Gender differences in Greek adolescents' school lunch preferencesPapakonstantinou, Smaro ; Zarkada, Anna K. 
492011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K. 
502011Personal branding in Contemporary Marketing Trends ConferenceZarkada, Anna K. 
512009Pricing construction services : a research agendaZarkada, Anna K. 
522009Modelling of pricing in the construction servicesZarkada, Anna K. 
532009Moral dimensions of B2B and B2G MarketingZarkada, Anna K. 
542009Brand equity revisited: An institutional theory approach to airline customer supportZarkada, Anna K. 
552005Structure of corporate reputation in purchasing and investing decision contextsZarkada, Anna K. ; Puncheva, P.Y. 
56Mar-2004An Empirical Investigation of Corporate Citizenship in Australia and TurkeyKüskü, Fatma ; Zarkada, Anna K. 
572004The effect of corporate reputation dimensions on the decision to become a stakeholder in a firmZarkada, Anna K. ; Puncheva, P.Y. 
582003The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a companyZarkada, Anna K. ; Puncheva, P.Y. 
592003Investigating the effectiveness of managers through an analysis of stakeholder perceptionsFraser, Campbell ; Zarkada, Anna K. 
60Feb-2002Risk perception by UK firms towards the Russian marketZarkada, Anna K. ; Fraser, Campbell