Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23582
Title: Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks
Authors: Papakonstantinou, Smaro 
Zarkada, Anna K. 
Kapareliotis, Ilias 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Consumer behaviour;Teen marketing;Food marketing
Issue Date: 30-Jan-2012
Source: SSRN
Abstract: The importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study utilized a quasi-experimental and questionnaire survey technique involving 300 pupils, of four Athenian high schools, aged between 12 and 14. Results regarding pupils’ dietary requirements showed that pupils adopt a healthy approach and that marketing activities aren’t so much regarding the choice or the brand that they would buy from the canteen. Their behavior is much more influenced from social factors mainly by the parental habits and advices they receive.
URI: https://hdl.handle.net/20.500.14279/23582
DOI: 10.2139/ssrn.1994492
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation : Harokopio University 
Hellenic Open University 
Appears in Collections:Άρθρα/Articles

Files in This Item:
File Description SizeFormat
SSRN-id1994492.pdfFulltext332.3 kBAdobe PDFView/Open
CORE Recommender
Show full item record

Page view(s) 50

226
Last Week
2
Last month
7
checked on May 1, 2024

Download(s) 50

136
checked on May 1, 2024

Google ScholarTM

Check

Altmetric


This item is licensed under a Creative Commons License Creative Commons