Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23582
DC FieldValueLanguage
dc.contributor.authorPapakonstantinou, Smaro-
dc.contributor.authorZarkada, Anna K.-
dc.contributor.authorKapareliotis, Ilias-
dc.date.accessioned2021-11-04T10:33:25Z-
dc.date.available2021-11-04T10:33:25Z-
dc.date.issued2012-01-30-
dc.identifier.citationSSRNen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/23582-
dc.description.abstractThe importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study utilized a quasi-experimental and questionnaire survey technique involving 300 pupils, of four Athenian high schools, aged between 12 and 14. Results regarding pupils’ dietary requirements showed that pupils adopt a healthy approach and that marketing activities aren’t so much regarding the choice or the brand that they would buy from the canteen. Their behavior is much more influenced from social factors mainly by the parental habits and advices they receive.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectConsumer behaviouren_US
dc.subjectTeen marketingen_US
dc.subjectFood marketingen_US
dc.titleFactors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacksen_US
dc.typeArticleen_US
dc.collaborationHarokopio Universityen_US
dc.collaborationHellenic Open Universityen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.identifier.doi10.2139/ssrn.1994492en_US
cut.common.academicyear2011-2012en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-9382-6412-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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