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  4. Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks
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Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks

Date Issued
January 30, 2012
Author(s)
Papakonstantinou, Smaro  
Zarkada, Anna K.  
Kapareliotis, Ilias  
DOI
10.2139/ssrn.1994492
Abstract
The importance of a healthy diet, especially for teens, is indisputable as it contributes positively
to their growth and health and impacts on life-long nutritional patterns. This paper presents the
results of an empirical study school lunch and snacking choices in early adolescence. The study
utilized a quasi-experimental and questionnaire survey technique involving 300 pupils, of four
Athenian high schools, aged between 12 and 14. Results regarding pupils’ dietary requirements
showed that pupils adopt a healthy approach and that marketing activities aren’t so much
regarding the choice or the brand that they would buy from the canteen. Their behavior is much
more influenced from social factors mainly by the parental habits and advices they receive.
Subjects

Consumer behaviour

Teen marketing

Food marketing

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SSRN-id1994492.pdf

Size

332.3 KB

Format

Adobe PDF

Checksum (MD5)

8dee344cd94fd6944355bbd8bad7d74b

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