Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23582
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Papakonstantinou, Smaro | - |
dc.contributor.author | Zarkada, Anna K. | - |
dc.contributor.author | Kapareliotis, Ilias | - |
dc.date.accessioned | 2021-11-04T10:33:25Z | - |
dc.date.available | 2021-11-04T10:33:25Z | - |
dc.date.issued | 2012-01-30 | - |
dc.identifier.citation | SSRN | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/23582 | - |
dc.description.abstract | The importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study utilized a quasi-experimental and questionnaire survey technique involving 300 pupils, of four Athenian high schools, aged between 12 and 14. Results regarding pupils’ dietary requirements showed that pupils adopt a healthy approach and that marketing activities aren’t so much regarding the choice or the brand that they would buy from the canteen. Their behavior is much more influenced from social factors mainly by the parental habits and advices they receive. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Consumer behaviour | en_US |
dc.subject | Teen marketing | en_US |
dc.subject | Food marketing | en_US |
dc.title | Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks | en_US |
dc.type | Article | en_US |
dc.collaboration | Harokopio University | en_US |
dc.collaboration | Hellenic Open University | en_US |
dc.subject.category | Economics and Business | en_US |
dc.country | Greece | en_US |
dc.subject.field | Social Sciences | en_US |
dc.identifier.doi | 10.2139/ssrn.1994492 | en_US |
cut.common.academicyear | 2011-2012 | en_US |
item.languageiso639-1 | en | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
crisitem.author.dept | Department of Communication and Marketing | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0002-9382-6412 | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Άρθρα/Articles |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SSRN-id1994492.pdf | Fulltext | 332.3 kB | Adobe PDF | View/Open |
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