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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Brand equity revisited: An institutional theory approach to airline customer support
Details
Brand equity revisited: An institutional theory approach to airline customer support
Date Issued
2009
Author(s)
Zarkada, Anna K.
Subjects
consumer based brand ...
practical support
legitimation
airline industry