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https://hdl.handle.net/20.500.14279/23568| Title: | Brand equity revisited: An institutional theory approach to airline customer support | Authors: | Zarkada, Anna K. | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | consumer based brand equity;practical support;legitimation;airline industry | Issue Date: | 2009 | Source: | 2nd International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, 2009, 25-27 May, Athens, Greece | Link: | https://books.google.com.cy/books?id=ri9ZK2nvl64C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false | Conference: | International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences | URI: | https://hdl.handle.net/20.500.14279/23568 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Athens University of Economics and Business |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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