Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23568
Title: | Brand equity revisited: An institutional theory approach to airline customer support |
Authors: | Zarkada, Anna K. |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | consumer based brand equity;practical support;legitimation;airline industry |
Issue Date: | 2009 |
Source: | 2nd International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, 2009, 25-27 May, Athens, Greece |
Link: | https://books.google.com.cy/books?id=ri9ZK2nvl64C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |
Conference: | International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences |
URI: | https://hdl.handle.net/20.500.14279/23568 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers |
Affiliation : | Athens University of Economics and Business |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
CORE Recommender
This item is licensed under a Creative Commons License