Publications

Results 1-20 of 98 (Search time: 0.02 seconds).

Issue DateTitleAuthor(s)
1Jul-2024Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
220-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
34-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
43-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
513-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
619-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
72021Factors Affecting the Athens Byzantine and Christian Museum BrandingZarkada, Anna K. ; Markaki, Vassiliki 
82021Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging TransmutationPapadopoulou, Melina ; Zarkada, Anna K. 
92021Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagementZarkada, Anna K. 
102021Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case studyZarkada, Anna K. ; Kapareliotis, Ilias 
112020What makes a b2b facebook page engaging?Zarkada, Anna K. 
122020The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapesZarkada, Anna K. ; Tzoumaka, Eugenia 
132020EditorialZarkada, Anna K. 
14Apr-2019Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευσηΖαρκάδα, Άννα 
152018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
162018Antecedents of corporate sustainability in a multicultural society and the globalized economyZarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I. 
172018The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethicallyKashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah 
181-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
192017Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”Ζαρκάδα, Άννα ; Νάκας, Αριστείδης 
202017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia