Publications

Results 1-20 of 105 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
15-Dec-2024The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and MedinaZarkada, Anna K. ; Kashif, Muhammad ; Zainab 
22-Jul-2024The Growing Complexity of COBRAs: A Systematic ReviewMelanthiou, Yioula ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Papasolomou, Ioanna 
32-Jul-2024The Metaverse in an Era of Volatility, Uncertainty, Complexity, and AmbiguityMelanthiou, Yioula ; Vasic, Sergey 
42-Jul-2024The Ever-Evolving Landscape of Marketing Research for Air Transport and TourismLeonidou, Erasmia 
51-Jul-2024(Re)Defining Airport Experience: A New Framework PropositionYerimou, Pantelitsa ; Themistocleous, Christos 
6Jul-2024Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
7Jun-2024How Emotional Storytelling in Social Media Content Influences Advertising EffectivenessVoutsa, Maria C. ; Zarkada, Anna K. 
82024Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? .Zarkada, Anna K. 
920-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
104-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
113-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
1213-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
1319-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
142021Factors Affecting the Athens Byzantine and Christian Museum BrandingZarkada, Anna K. ; Markaki, Vassiliki 
152021Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging TransmutationPapadopoulou, Melina ; Zarkada, Anna K. 
162021Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagementZarkada, Anna K. 
172021Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case studyZarkada, Anna K. ; Kapareliotis, Ilias 
182020What makes a b2b facebook page engaging?Zarkada, Anna K. 
192020The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapesZarkada, Anna K. ; Tzoumaka, Eugenia 
202020EditorialZarkada, Anna K.