1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications


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Date Issued:  [2010 TO 2019]
Type:  Conference Papers

Results 1-20 of 21 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Apr-2019Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευσηΖαρκάδα, Άννα 
22018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
32018Antecedents of corporate sustainability in a multicultural society and the globalized economyZarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I. 
42017Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”Ζαρκάδα, Άννα ; Νάκας, Αριστείδης 
52017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
62016Identifying organisational brand elements for UK universities: A content analysis of students’ perceptionsZarkada, Anna K. ; Kapareliotis, Ilias 
72016He Had a Meaning in my Mind’ Unpacking Celebrity Footballer BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
82016An evidence based analysis of branding UK UniversitiesZarkada, Anna K. ; Kapareliotis, Ilias 
92015Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσειςΖαρκάδα, Άννα ; Nakas, Aristides 
102015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
112015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
122014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
132014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
142014Crafting the Craft's ReputationZarkada, Anna K. 
152014“Liking” those Who Rule the World: Politicians' Branding on Social MediaZarkada, Anna K. ; Sotiropoulou, E 
162014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
172014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
182013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
192013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
202011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K.