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| | Issue Date | Title | Author(s) |
| 1 | Sep-2019 | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 2 | Jul-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 3 | Jun-2019 | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| 4 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos |
| 5 | Jun-2018 | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 6 | Jun-2018 | Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach | Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 7 | Jun-2018 | Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki | Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 8 | 2018 | Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 9 | Jul-2017 | Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 10 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 11 | 2017 | Editorial | Boutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki |
| 12 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 13 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 14 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 15 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 16 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 17 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 18 | 27-Apr-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni |
