Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26976
Title: | Marketing research on mergers and acquisitions: a systematic review and future directions | Authors: | Christofi, Michael Leonidou, Erasmia Vrontis, Demetris |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Keywords: | Acquisitions;Systematic review;Mergers;Marketing | Issue Date: | 1-Jan-2017 | Source: | International Marketing Review, vol. 34, iss. 5, 2017 | Volume: | 34 | Issue: | 5 | Start page: | 629 | End page: | 651 | Journal: | International Marketing Review | Abstract: | Purpose: The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy. Design/methodology/approach: A two-stage systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published during a 28 year period – from 1987 to 2014. Findings: A systematic analysis of 32 journal articles reveals that M&A research is a vibrant and rapidly growing stream of the broader marketing domain, and that it is contextually, methodologically and thematically diverse. The findings also highlight several literature trends and shortcomings, as well as the complex nature of the relationship between marketing and M&As. Originality/value: On the basis of the critique, we develop an ambitious research agenda that raises exciting new research questions for the scholar community and helps promote future theory development in marketing, strategy, and other related disciplines. | URI: | https://hdl.handle.net/20.500.14279/26976 | ISSN: | 02651335 | DOI: | 10.1108/IMR-03-2015-0100 | Rights: | © Emerald Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Article | Affiliation : | University of Gloucestershire University of Nicosia |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
CORE Recommender
SCOPUSTM
Citations
50
135
checked on Mar 14, 2024
WEB OF SCIENCETM
Citations
115
Last Week
1
1
Last month
2
2
checked on Oct 29, 2023
Page view(s) 50
179
Last Week
0
0
Last month
3
3
checked on Sep 2, 2024
Google ScholarTM
Check
Altmetric
This item is licensed under a Creative Commons License