Journals International Marketing Review

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International Marketing Review

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Results 1-11 of 11 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
115-Jul-2022Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship managementLeonidou, Leonidas C. ; Aykol, Bilge ; Fotiadis, Thomas A. ; Marinova, Svetla ; Christodoulides, Paul 
21-Jan-2021International marketing studies in banking and finance: a comprehensive review and integrative frameworkBattisti, Enrico ; Graziano, Elvira Anna ; Leonidou, Erasmia ; Stylianou, Ioanna ; Pereira, Vijay 
32021Marketing innovation and internationalization in smart city development: a systematic review, framework and research agendaChristofi, Michael ; Iaia, Lea ; Marchesani, Filippo ; Masciarelli, Francesca 
42021Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaMakrides, Anna ; Kvasova, Olga ; Thrassou, Alkis ; Hadjielias, Elias ; Ferraris, Alberto 
52021Guest editorialVrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael 
63-Dec-2020Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climateKumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia 
73-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. 
828-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
928-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R. 
101-Jan-2017Marketing research on mergers and acquisitions: a systematic review and future directionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
111-Feb-2011Humor and cultural values in print advertising: a cross-cultural studyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina