Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/26976
Τίτλος: | Marketing research on mergers and acquisitions: a systematic review and future directions | Συγγραφείς: | Christofi, Michael Leonidou, Erasmia Vrontis, Demetris |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Λέξεις-κλειδιά: | Acquisitions;Systematic review;Mergers;Marketing | Ημερομηνία Έκδοσης: | 1-Ιαν-2017 | Πηγή: | International Marketing Review, vol. 34, iss. 5, 2017 | Volume: | 34 | Issue: | 5 | Start page: | 629 | End page: | 651 | Περιοδικό: | International Marketing Review | Περίληψη: | Purpose: The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy. Design/methodology/approach: A two-stage systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published during a 28 year period – from 1987 to 2014. Findings: A systematic analysis of 32 journal articles reveals that M&A research is a vibrant and rapidly growing stream of the broader marketing domain, and that it is contextually, methodologically and thematically diverse. The findings also highlight several literature trends and shortcomings, as well as the complex nature of the relationship between marketing and M&As. Originality/value: On the basis of the critique, we develop an ambitious research agenda that raises exciting new research questions for the scholar community and helps promote future theory development in marketing, strategy, and other related disciplines. | URI: | https://hdl.handle.net/20.500.14279/26976 | ISSN: | 02651335 | DOI: | 10.1108/IMR-03-2015-0100 | Rights: | © Emerald Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Article | Affiliation: | University of Gloucestershire University of Nicosia |
Publication Type: | Peer Reviewed |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
CORE Recommender
SCOPUSTM
Citations
50
135
checked on 14 Μαρ 2024
WEB OF SCIENCETM
Citations
115
Last Week
1
1
Last month
2
2
checked on 29 Οκτ 2023
Page view(s) 50
179
Last Week
0
0
Last month
3
3
checked on 2 Σεπ 2024
Google ScholarTM
Check
Altmetric
Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons