Melanthiou, Yioula (rp21514)

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Publications

All [47]

Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

Type

5 Conference Papers

Date issued

4 2020 - 2024
1 2010 - 2019

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		Issue Date	Title	Author(s)
	1	20-Apr-2022	Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era	Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos
	2	Apr-2022	A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram	Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris
	3	Sep-2021	A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis	Avgeropoulou, Aikaterini ; Melanthiou, Yioula
	4	Apr-2021	The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience	Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna
	5	Sep-2019	Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies	Petrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi