1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

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Issue DateTitleAuthor(s)
120-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
2Apr-2022A New Approach for Understanding Brand Selfies as an Engagement Strategy on InstagramUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris 
326-Oct-2021Is tourism and hospitality education supporting sustainability?Berjozkina, Galina ; Melanthiou, Yioula 
4Sep-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
5Apr-2021The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping ExperienceChristoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna 
6Sep-2019Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage CompaniesPetrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi 
71-Jan-2019The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer LoyaltyChristoforou, Tandy ; Melanthiou, Yioula