Melanthiou, Yioula (rp21514)

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Publications

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Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

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Results 21-31 of 31 (Search time: 0.002 seconds).

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		Issue Date	Title	Author(s)
	21	3-Mar-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula
	22	2-Jan-2015	The Use of Social Network Sites as an E-Recruitment Tool	Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni
	23	1-Jan-2015	Social media uptake in Cyprus - Or is it just a new fad?	Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos
	24	1-Jan-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula
	25	1-Jan-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula
	26	1-Jan-2013	Airline industry consolidation and its effect on shareholder value	Evripidou, Loukia ; Melanthiou, Yioula
	27	1-Jul-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula
	28	1-Jul-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula
	29	1-Jan-2010	Using social networks as a promotional tool for higher education institutions	Melanthiou, Yioula ; Fantis, Sophia
	30	1-Dec-2007	Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus	Vrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula
	31	1-Sep-2007	A contemporary higher education student-choice model for developed countries	Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula

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