|
| | Issue Date | Title | Author(s) |
| 1 | 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| 2 | 1-Jan-2023 | Did we really need a pandemic to fast-track technology? | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 3 | 2023 | Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 4 | 2023 | Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 5 | 6-Oct-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 6 | 1-Jan-2022 | Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility | Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula |
| 7 | 4-Oct-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 8 | 1-Jan-2021 | The influence of online and offline brand trust on consumer buying intention | Nosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo |
| 9 | 14-Oct-2020 | Communication and social media management: theory, research and practice | Dennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna |
| 10 | 1-Oct-2020 | Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France | Chebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula |
| 11 | 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
| 12 | 6-Jan-2020 | The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population | Teerakapibal, Surat ; Melanthiou, Yioula |
| 13 | 1-Jan-2020 | Managing founder-based brand identity during succession | Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo |
| 14 | 1-Jan-2020 | The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects | Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos |
| 15 | 15-Feb-2019 | The celebrity chef phenomenon: a (reflective) commentary | Zopiatis, Anastasios ; Melanthiou, Yioula |
| 16 | 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula |
| 17 | 1-Jan-2017 | Editorial | Melanthiou, Yioula |
| 18 | 1-Jan-2017 | A value-based transcription of student choices into higher education branding practices | Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris |
| 19 | 1-Nov-2016 | Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape | Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula |
| 20 | 2-Apr-2016 | Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products | Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula |
