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| | Issue Date | Title | Author(s) | Journal |
| 1 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos | Food Research International |
| 2 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Internet Marketing and Advertising |
| 3 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | Humor |
| 4 | 1-Jan-2016 | Gender stereotypes in advertising: A review of current research | Grau, Stacy Landreth ; Zotos, Yorgos | International Journal of Advertising |
| 5 | 1-Jan-2016 | Gender stereotypes in advertising: Exploring new directions | Zotos, Yorgos ; Grau, Stacy Landreth | International Journal of Advertising |
| 6 | 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos | International Journal of Advertising |
| 7 | Nov-2014 | Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals | Zotos, Yorgos ; Tsichla, Eirini | Journal of Euromarketing |
| 8 | 25-Aug-2014 | Female stereotypes in print advertising: a retrospective analysis | Zotos, Yorgos ; Tsichla, Eirini | Procedia Social and Behavioral Sciences |
| 9 | 2014 | Female portrayals in advertising past research, new directions | Zotos, Yorgos ; Tsichla, Eirini | International Journal on Strategic Innovative Marketing |
| 10 | 2014 | Social media advertising platforms: a cross-cultural study | Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas | International Journal on Strategic Innovative Marketing |
| 11 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | International Marketing Review |
| 12 | 27-Apr-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni | International Journal of Retail and Distribution Management |
