1. Ktisis Cyprus University of Technology

Journals Journal of Euromarketing

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Journal description

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Name
Journal of Euromarketing
Subjects
Marketing systems
European markets
ISSN
1528-6967
Description
The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms.
Impact Factor (2 years)
0.220
Publisher
Taylor & Francis
Journal Webpage
Journal type
Subscription Journal

Journals Publications
(All)


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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
1Νοε-2014Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayalsZotos, Yorgos ; Tsichla, Eirini 
210-Φεβ-2007EU harmonization, managerial perceptions and SME export behaviorYamin, Mo ; Sinkovics, Rudolf R. ; Hadjielias, Elias 
31-Σεπ-2004The metamorphosis of Greek consumer's sentiments toward marketing and consumerismLysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos 
41999Selling exports to consumers in Bulgaria: Attitudes towards foreign productsZiamou, P. ; Zotos, Yorgos ; Lysonski, S. ; Zafiropoulos, C.