Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14485
Title: The metamorphosis of Greek consumer's sentiments toward marketing and consumerism
Authors: Lysonski, Steven 
Durvasula, Srinivas 
Zotos, Yorgos 
Major Field of Science: Social Sciences
Field Category: Media and Communications
Keywords: Attitudes towards marketing;Consumer sentiments;Consumerism;Greece
Issue Date: 1-Sep-2004
Source: Journal of Euromarketing, 2004, vol. 13, no. 4, 2004, pp. 5-29
Volume: 13
Issue: 4
Start page: 5
End page: 29
Journal: Journal of Euromarketing 
Abstract: Greece has changed dramatically over the last two decades, given its economic reforms and its absorption into the EU as a full member. Marketing activities, in particular, have also changed during this period reflecting the harmonization of Greek business activities with the rest of the EU. To date, no study has examined how any particular European country has evolved in terms of its citizen's attitudes toward marketing practices. This study provides an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in Greece have changed measurably from 1986 to 2003. The results indicate that Greek consumers continue to have some negative attitudes about these issues, but this negativity has declined. The negative attitudes about advertising have not changed appreciably since 1986, yet consumers now believe that Greek firms have become consumer oriented. The paper provides other commentary on these results and their implications. © 2004 by The Haworth Press, Inc. All rights reserved.
URI: https://hdl.handle.net/20.500.14279/14485
ISSN: 10496483
DOI: 10.1300/J037v13n04_02
Rights: © Taylor & Francis
Attribution-NonCommercial-NoDerivs 3.0 United States
Type: Article
Affiliation : Marquette University 
Aristotle University of Thessaloniki 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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