|
| | Issue Date | Title | Author(s) |
| 1 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 2 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 3 | 2014 | Product packaging: research trends and opportunities | Zotos, Yorgos ; Triantos, Al. |
| 4 | 2014 | Gaining satisfaction and trust in a brand website | Zotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni |
| 5 | 2014 | Truly interactive websites: an eye tracking approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 6 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 7 | Jul-2013 | Effective interactive websites: examining the moderating role of involvement | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 8 | 2012 | Postmodern marketing: the era of post - marketing | Zotos, Yorgos ; Outra, Lilian ; Plakoyiannaki, Emmanuella |
| 9 | 2012 | Is website interactivity beneficial for low involvement products? | Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni |
| 10 | 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 11 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 12 | Jun-2010 | Postmodern advertising: a longitudinal study of super bowl commercials | Zotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia |
| 13 | 2010 | Social responsible content as leadership strategy component for dominant media companies | Zotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi ; Agas, Kostas |
