Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/8464
Title: | Postmodern marketing: the era of post - marketing |
Authors: | Zotos, Yorgos Outra, Lilian Plakoyiannaki, Emmanuella |
metadata.dc.contributor.other: | Ζώτος, Γιώργος |
Major Field of Science: | Social Sciences |
Field Category: | Media and Communications |
Keywords: | Postmodern marketing |
Issue Date: | 2012 |
Source: | 10th World Media Economics & Management Conference, 2012, Thessaloniki, Greece, 23 - 27 May |
URI: | https://hdl.handle.net/20.500.14279/8464 |
Type: | Conference Papers |
Affiliation : | Cyprus University of Technology Aristotle University of Thessaloniki University of Leeds |
Publication Type: | Peer Reviewed |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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