Browsing by Author Hatzithomas, Leonidas

Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
1-Jan-2017Corporate facebook posts in the UK & Greece: A content analysisRiskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
2017EditorialBoutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki 
May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011Humor and cultural values in print advertising: a cross-cultural studyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis; Boutsouki, Christina 
Jun-2010Postmodern advertising: a longitudinal study of super bowl commercialsZotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia 
1-Oct-2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
2014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
2014Social media advertising platforms: a cross-cultural studyChatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos 
2014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jan-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos