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| Issue Date | Title | Author(s) |
| 2020 | Editorial | Zarkada, Anna K. |
| 2004 | The effect of corporate reputation dimensions on the decision to become a stakeholder in a firm | Zarkada, Anna K. ; Puncheva, P.Y. |
| 2015 | The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 13-Dec-2022 | The effect of involvement on attitude formation and strength in the digital domain | Palla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. |
| 30-Jan-2012 | The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based Approach | Zarkada, Anna K. ; Kapareliotis, Ilias |
| Mar-2004 | An Empirical Investigation of Corporate Citizenship in Australia and Turkey | Küskü, Fatma ; Zarkada, Anna K. |
| 1996 | Ethical Issues Involved in Marketing Construction Services. | Zarkada, Anna K. |
| 1999 | Ethics in tendering: A survey of Australian opinion and practice | Ray, Richard S. ; Hornibrook, John ; Skitmore, Martin ; Zarkada, Anna K. |
| 2016 | An evidence based analysis of branding UK Universities | Zarkada, Anna K. ; Kapareliotis, Ilias |
| 2002 | An exploratory investigation into cultural awareness and approach to negotiation of Greek, Russian and British managers | Fraser, Campbell ; Zarkada, Anna K. |
| 2000 | An exploratory investigation of demographic and cultural profiles, cultural awareness and approach to negotiation of Greek, Russian and British international marketing managers | Zarkada, Anna K. ; Fraser, Campbell |
| 2014 | Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 30-Jan-2012 | Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks | Papakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias |
| 1997 | Factors affecting marketing decision making with an ethical content : collusive tendering in the construction contract market | Zarkada, Anna K. |
| 2021 | Factors Affecting the Athens Byzantine and Christian Museum Branding | Zarkada, Anna K. ; Markaki, Vassiliki |
| 2000 | Flexible learning in business education: Is the use of technology changing the meaning and function of the university campus ? | Zarkada, Anna K. ; Fraser, Campbell |
| 2014 | The Future of Customer Service in a changing environment | Zarkada, Anna K. ; Panigyrakis, George G. |
| 2012 | Gender differences in Greek adolescents' school lunch preferences | Papakonstantinou, Smaro ; Zarkada, Anna K. |
| 2016 | He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 1-Jan-2017 | Hosting a successful metamodern party: Mixed methods management research on the web 2.0+ | Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia |
