15-Feb-2008 Attitudes and behaviour towards organic products: an exploratory study Zotos, Yorgos Jun-2024 Chatbots and purchase intention: The power of emojis and brand coolness Voutsa, Maria C. 2008 Consumer behaviour towards own label: monitoring the Greek experience Zotos, Yorgos 2017 Corporate facebook posts in the UK & Greece: A content analysis Riskos, Kyriakos Jun-2021 Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements Voutsa, Maria C. 2017 Editorial Boutsouki, Christina May-2009 The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy Zotos, Yorgos Sep-2019 Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism Voutsa, Maria C. 2022 Face reading the emotions of gelotophobes toward disparaging humorous advertising Voutsa, Maria C. Jun-2019 Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years Timamopoulou, Artemis Jul-2019 Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable Voutsa, Maria C. 2021 Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles Timamopoulou, Artemis Jul-2016 How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor Voutsa, Maria C. 1-Feb-2011 Humor and cultural values in print advertising: a cross-cultural study Zotos, Yorgos 2011 Is humor a countercyclical advertising strategy? Zotos, Yorgos Jun-2018 Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender Voutsa, Maria C. 14-Jul-2023 LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters Leonidou, Sophia Jun-2018 Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki Daskalaki, Vassiliki 2011 The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site Zotos, Yorgos 2014 A model for consumer engagement in eWOM via social media Zotos, Yorgos 
