Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26989| Title: | Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | Authors: | Christofi, Michael Vrontis, Demetris Leonidou, Erasmia |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Issue Date: | Jun-2012 | Source: | International Conference on Contemporary Marketing Issues (ICCMI) June 13-15, 2012, Thessaloniki, Greece | Link: | http://www.mkt.teithe.gr/iccmi2012/index.html | Conference: | International Conference on Contemporary Marketing Issues (ICCMI) | URI: | https://hdl.handle.net/20.500.14279/26989 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Gloucestershire |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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