Events International Conference on Contemporary Marketing Issues (ICCMI)

Conference title
International Conference on Contemporary Marketing Issues (ICCMI)

Events Publications
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Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
1Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia