Events International Conference on Contemporary Marketing Issues (ICCMI)

Conference title
International Conference on Contemporary Marketing Issues (ICCMI)

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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
1Ιου-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia