Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26989| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Christofi, Michael | - |
| dc.contributor.author | Vrontis, Demetris | - |
| dc.contributor.author | Leonidou, Erasmia | - |
| dc.date.accessioned | 2022-11-01T09:08:56Z | - |
| dc.date.available | 2022-11-01T09:08:56Z | - |
| dc.date.issued | 2012-06 | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) June 13-15, 2012, Thessaloniki, Greece | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/26989 | - |
| dc.language.iso | en | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.title | Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | en_US |
| dc.type | Conference Papers | en_US |
| dc.link | http://www.mkt.teithe.gr/iccmi2012/index.html | en_US |
| dc.collaboration | University of Gloucestershire | en_US |
| dc.subject.category | Media and Communications | en_US |
| dc.country | United Kingdom | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.relation.conference | International Conference on Contemporary Marketing Issues (ICCMI) | en_US |
| cut.common.academicyear | 2011-2012 | en_US |
| item.grantfulltext | none | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | No Fulltext | - |
| item.languageiso639-1 | en | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
| item.openairetype | conferenceObject | - |
| crisitem.author.dept | Department of Management, Entrepreneurship and Digital Business | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-7457-2701 | - |
| crisitem.author.parentorg | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation | |
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