Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23552| Title: | He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands | Authors: | Zarkada, Anna K. Tzoumaka, Eugenia |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 2016 | Source: | International Conference on Contemporary Marketing Issues, 2016, 22-24 June, Heraklion, Greece | Link: | http://www.mkt.teithe.gr/iccmi2016/ | Conference: | International Conference on Contemporary Marketing Issues | URI: | https://hdl.handle.net/20.500.14279/23552 | Rights: | Ⓒ ICCMI | Type: | Conference Papers | Affiliation : | Athens University of Economics and Business | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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