He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands

Zarkada, Anna K.; Tzoumaka, Eugenia

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Πεδίο DC	Τιμή	Γλώσσα
dc.contributor.author	Zarkada, Anna K.	-
dc.contributor.author	Tzoumaka, Eugenia	-
dc.date.accessioned	2021-11-02T11:17:13Z	-
dc.date.available	2021-11-02T11:17:13Z	-
dc.date.issued	2016	-
dc.identifier.citation	International Conference on Contemporary Marketing Issues, 2016, 22-24 June, Heraklion, Greece	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.14279/23552	-
dc.format	pdf	en_US
dc.language.iso	en	en_US
dc.rights	Ⓒ ICCMI	en_US
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	en_US
dc.type	Conference Papers	en_US
dc.link	http://www.mkt.teithe.gr/iccmi2016/	en_US
dc.collaboration	Athens University of Economics and Business	en_US
dc.subject.category	Economics and Business	en_US
dc.journals	Subscription	en_US
dc.country	Greece	en_US
dc.subject.field	Social Sciences	en_US
dc.publication	Peer Reviewed	en_US
dc.relation.conference	International Conference on Contemporary Marketing Issues	en_US
cut.common.academicyear	2015-2016	en_US
item.languageiso639-1	en	-
item.cerifentitytype	Publications	-
item.fulltext	No Fulltext	-
item.grantfulltext	none	-
item.openairetype	conferenceObject	-
item.openairecristype	http://purl.org/coar/resource_type/c_c94f	-
crisitem.author.dept	Department of Communication and Marketing	-
crisitem.author.faculty	Faculty of Communication and Media Studies	-
crisitem.author.orcid	0000-0002-9382-6412	-
crisitem.author.parentorg	Faculty of Communication and Media Studies	-
Εμφανίζεται στις συλλογές:	Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation