Events International Conference on Contemporary Marketing Issues

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Description

Conference title

International Conference on Contemporary Marketing Issues

Events Publications
(All)

Type

5 Conference Papers

Date issued

1 2020 - 2024
4 2010 - 2019

Fulltext

4 No Fulltext
1 With Fulltext

Results 1-5 of 5 (Search time: 0.006 seconds).

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		Issue Date	Title	Author(s)
	1	8-Jul-2022	The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context	Mahmoud, Ali B. ; Voutsa, Maria C. ; Solakis, Konstantinos ; Grigoriou, Nichoals
	2	Jul-2019	Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda	Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C.
	3	Jul-2019	Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	4	Jun-2018	Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki	Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
	5	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia