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  4. The Typographic Rendering of the Local Dialect in Cyprus: Visualizing ideology in a diversified nation
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The Typographic Rendering of the Local Dialect in Cyprus: Visualizing ideology in a diversified nation

Date Issued
February 2017
Author(s)
Papadima, Aspasia  
Zantides, Evripides  
Abstract
This study aims to highlight the range of typographic possibilities for written
communication in a mainly verbal linguistic code, i.e. the Greek-Cypriot dialect (henceforth GCD).
A selection of samples based on the findings of our previous extensive research will demonstrate
the typographic diversity found across a variety of media, including local literature production,
educational textbooks, the written communication of young people, online communication,
subtitling, vernacular typography, and commercial signs and advertising. Finally, two new typefaces
that include five original characters representing the distinct sounds of GCD will be presented. The
typographic design of the proposed new characters has been tested and evaluated through action
research by native speakers of GCD. The new typefaces were designed to bridge ideological
considerations and contradictions related to politics and national identity, and to ameliorate
practical difficulties encountered by Greek Cypriots when writing in their mother tongue.
Subjects

Greek-Cypriot dialect...

Typographic diversity...

Typographic design

Visual graphetics

Language ideology

File(s)
Thumbnail Image
Name

papadima-zantides-typoday-2017.pdf

Size

812.15 KB

Format

Adobe PDF

Checksum (MD5)

e235debc248af4235ae211ec2d617beb

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