Melanthiou, Yioula (rp21514)

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Publications

All [47]

Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

Type

5 Article

Date issued

1 2016
2 2014
2 2012

Fulltext

5 No Fulltext

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Journal: Journal of Promotion Management

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		Issue Date	Title	Author(s)	Journal
	1	3-Mar-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula	Journal of Promotion Management
	2	1-Jan-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula	Journal of Promotion Management
	3	1-Jan-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula	Journal of Promotion Management
	4	1-Jul-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula	Journal of Promotion Management
	5	1-Jul-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula	Journal of Promotion Management