1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

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Date Issued:  [2010 TO 2019]

Results 1-17 of 17 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Sep-2019Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage CompaniesPetrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi 
215-Feb-2019The celebrity chef phenomenon: a (reflective) commentaryZopiatis, Anastasios ; Melanthiou, Yioula 
31-Jan-2019The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer LoyaltyChristoforou, Tandy ; Melanthiou, Yioula 
41-Jan-2018Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospectsPapasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula 
51-Jan-2017EditorialMelanthiou, Yioula 
61-Jan-2017A value-based transcription of student choices into higher education branding practicesMelanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris 
71-Nov-2016Developing a Country-wide Tourist Loyalty Scheme: A Barren LandscapeZopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula 
82-Apr-2016Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded productsIazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula 
93-Mar-2016Messages Not Getting Through: Societal Marketing to the RescueMelanthiou, Yioula 
102-Jan-2015The Use of Social Network Sites as an E-Recruitment ToolMelanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni 
111-Jan-2015Social media uptake in Cyprus - Or is it just a new fad?Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos 
121-Jan-2014Success Through Innovation, Reputation, and LocationMelanthiou, Yioula 
131-Jan-2014Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry CompaniesKomodromos, Marcos ; Melanthiou, Yioula 
141-Jan-2013Airline industry consolidation and its effect on shareholder valueEvripidou, Loukia ; Melanthiou, Yioula 
151-Jul-2012Marketing Communication of Brands and Products in the New EraMelanthiou, Yioula 
161-Jul-2012Social Media: Marketing Public Relations' New Best FriendPapasolomou, Ioanna ; Melanthiou, Yioula 
171-Jan-2010Using social networks as a promotional tool for higher education institutionsMelanthiou, Yioula ; Fantis, Sophia