1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

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Date Issued:  [2020 TO 2024]
Date Issued:  2020

Results 1-6 of 6 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)Journal
114-Oct-2020Communication and social media management: theory, research and practiceDennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna Qualitative Market Research 
21-Oct-2020Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from FranceChebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula Journal of Business Research 
320-Mar-2020Hello Brand, let’s take a selfieUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna Qualitative Market Research 
46-Jan-2020The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey populationTeerakapibal, Surat ; Melanthiou, Yioula British Food Journal 
51-Jan-2020Managing founder-based brand identity during successionCasprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo Journal of Brand Management 
61-Jan-2020The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspectsMelanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos International Journal of Business and Globalisation