Αποτελέσματα για 1-14 από 14.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
129-Σεπ-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
222-Ιου-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
31-Ιαν-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
41-Ιαν-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
56-Οκτ-2022The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sectorPapasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis 
620-Απρ-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
7Απρ-2022A New Approach for Understanding Brand Selfies as an Engagement Strategy on InstagramUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris 
8Απρ-2021The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping ExperienceChristoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna 
9Σεπ-2019Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage CompaniesPetrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi 
101-Ιαν-2018Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospectsPapasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula 
11Μαΐ-2017EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundariesPapasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia 
1210-Αυγ-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna 
131-Ιαν-2015Social media uptake in Cyprus - Or is it just a new fad?Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos 
141-Ιου-2012Social Media: Marketing Public Relations' New Best FriendPapasolomou, Ioanna ; Melanthiou, Yioula