Results 1-14 of 14 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
129-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
222-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
31-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
41-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
56-Oct-2022The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sectorPapasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis 
620-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
7Apr-2022A New Approach for Understanding Brand Selfies as an Engagement Strategy on InstagramUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris 
8Apr-2021The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping ExperienceChristoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna 
9Sep-2019Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage CompaniesPetrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi 
101-Jan-2018Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospectsPapasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula 
11May-2017EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundariesPapasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia 
1210-Aug-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna 
131-Jan-2015Social media uptake in Cyprus - Or is it just a new fad?Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos 
141-Jul-2012Social Media: Marketing Public Relations' New Best FriendPapasolomou, Ioanna ; Melanthiou, Yioula