1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

Results 21-40 of 99 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
212017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
222017Customer aggression and organizational turnover among service employees: The moderating role of distributive justice and organizational prideKashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah 
232017The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employeesKashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah 
242016Identifying organisational brand elements for UK universities: A content analysis of students’ perceptionsZarkada, Anna K. ; Kapareliotis, Ilias 
252016He Had a Meaning in my Mind’ Unpacking Celebrity Footballer BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
262016An evidence based analysis of branding UK UniversitiesZarkada, Anna K. ; Kapareliotis, Ilias 
272015Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσειςΖαρκάδα, Άννα ; Nakas, Aristides 
282015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
292015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
302015Value co-destruction between customers and frontline employees: A social system perspectiveKashif, Muhammad ; Zarkada, Anna K. 
3126-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina 
322014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
332014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
342014Crafting the Craft's ReputationZarkada, Anna K. 
352014“Liking” those Who Rule the World: Politicians' Branding on Social MediaZarkada, Anna K. ; Sotiropoulou, E 
362014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
372014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
382014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
392013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
402013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K.