1. Ktisis Cyprus University of Technology

Veloutsou, Cleopatra A. (rp11702)

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Publications

Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
11-Jan-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing 
21-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
31-Aug-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
41-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
51-Mar-1998Sex-related differences of public relations managers in consumer goods companies in Greece and ItalyPanigyrakis, George G. ; Veloutsou, Cleopatra A. Gender in Management