1. Ktisis Cyprus University of Technology

Veloutsou, Cleopatra A. (rp11702)

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Publications

Αποτελέσματα για 1-5 από 5.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέαςJournal
11-Ιαν-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing 
21-Δεκ-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
31-Αυγ-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
41-Φεβ-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
51-Μαρ-1998Sex-related differences of public relations managers in consumer goods companies in Greece and ItalyPanigyrakis, George G. ; Veloutsou, Cleopatra A. Gender in Management