Tzoumaka, Eugenia (rp11689)

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	Issue Date	Title	Author(s)
1	2018	Antecedents of corporate sustainability in a multicultural society and the globalized economy	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I.
2	2017	Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings	Zarkada, Anna K. ; Tzoumaka, Eugenia
3	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
4	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
5	2014	Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
6	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.
7	2013	Towards a model of Consumer Engagement with Celebrity Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia