Results 1-9 of 9 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12020The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapesZarkada, Anna K. ; Tzoumaka, Eugenia 
22018Antecedents of corporate sustainability in a multicultural society and the globalized economyZarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I. 
31-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
42017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
52016He Had a Meaning in my Mind’ Unpacking Celebrity Footballer BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
62015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
72014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
82014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
92013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia