Publications

Results 1-20 of 30 (Search time: 0.018 seconds).

Issue DateTitleAuthor(s)
114-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
22022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
3Aug-2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos 
4Jun-2021Deciphering the facial expressions of gelotophobes in disparaging humorous advertisementsVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
52021Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising StylesTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
62021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
730-Jan-2020Service quality, visitor satisfaction and future behavior in the museum sectorDaskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
8Sep-2019Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticismVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
9Jul-2019Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variableVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
10Jun-2019Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 yearsTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
112019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos 
12Jun-2018Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters genderVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
13Jun-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
14Jun-2018Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in ThessalonikiDaskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
152018Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and KatagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
16Jul-2017Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
172017Corporate facebook posts in the UK & Greece: A content analysisRiskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
182017EditorialBoutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki 
191-Oct-2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
20Jul-2016How funny is it? Gelotophilia, Katagelasticism and Disparagement HumorVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos